Life is too short for bad brows.
Can you relate??? Erica Moyer of Blush Beauty Boutique has your back. She has cornered the market in microblading in Chattanooga and is killing it in the entrepreneur world. Erica is this week’s boss babe and I am SO excited for you to hear her story.
HOW BLUSH BEAUTY BOUTIQUE WAS BORN
Erica never really dreamed of owning her own brow boutique.
She never really considered having a career in the beauty world either.
In fact, she was working full time at a local hospital before she opened up her brow bar.
Like most women, Erica went through the “over-tweezed” phase (BEEN THERE, DONE THAT!) and became eyebrow obsessed. She would follow big time microblading accounts on Instagram and began to realize that Chattanooga had a market for it.
“I was gushing to some girlfriends at lunch one day about this crazy thing called microblading and how badly I wanted it done. After showing them a few photos, they were equally hooked. We started searching for somewhere to go and couldn’t find anywhere in the area. So, I got an idea. I wanted to bring microblading to town and open up the cutest boutique Chattanooga’s ever laid eyes on. Just like that, three weeks later I was in Atlanta for the week learning from a world-renowned trainer. A week later, I was back home signing my lease on a location, decorating my new space and planning my grand opening. The rest began to beautifully unfold and clients began to fall in love with the art of microblading as well…..It took off like CRAZY.”
WHAT IS MICROBLADING?
What is Microblading you ask? Well, microblading is a semi permanent cosmetic procedure that uses a manual hand tool designed to create fine, hair-like strokes for a natural appearance. Microblading creates small cuts in the skin collecting the pigment. The microneedles penetrate the upper level of the dermis, making this a semi permanent procedure. The pigment is designed to break down in the dermis over time and will fade naturally. It is ideal for filling in sparse areas of the eyebrow, defining and enhancing brow shape.
WAIT, SHE OPENED IN MARCH?
Erica opened BLUSH BEAUTY BOUTIQUE in March and has already had to cut back on her time at the hospital because she is SO BUSY.
“I was having to stack clients up on the weekend and schedule their consultations in the evening after being at the hospital for 10-12 hours… not ideal. So now I’m here all day Monday, Wednesday, Friday and Saturday and it’s been HUGE for my business! I am definitely going to add on more services soon, for now I’ve just been enjoying focusing solely on microblading.”
Erica stays organized and cross checks with THREE. DIFFERENT. PLANNERS. You saw that right. But for good reason.
Being in the microblading industry requires you to stay up to date with state laws, in accordance with the health department regulations and requires collaboration and creating relationships with other businesses. Oh and then there’s ALL THOSE APPOINTMENTS that are filling up Erica’s schedule right now.
One of Erica’s top tips is to create relationships.
“I’m all about supporting each other! Girl bosses empower me like you wouldn’t believe. I want us all to kick ass…. There’s no need to create bad vibes between you and other businesses. They will be different from you, as will their clientele. I don’t believe in “competition. If anything, I think it’s healthy. You’ll always try to push yourself and be better.”
Erica also advises women to just go after what they really want to do. She had no clue how to run a business but since she was incredibly passionate about starting her own brow boutique, she was able to build it from the ground up.
“I just kept telling everyone, This is going to be big. I KNOW people will want this. I’m 100% confident.Half the people I would say that to didn’t even have a clue what microblading was, but they trusted me and supported my dream.Believe in yourself. Believe in your dream. Work for it. Never stop learning. Always try to be better.”
Erica has had nothing but success since opening her boutique and is really thriving in her new endeavor.
“Starting this business has easily been one of the greatest adventures life has thrown my way thus far. Every single time a client looks into the mirror for the first time after their session, they beam with confidence. It is incredibly rewarding to be part of, and I’m very fortunate to call that a career.”
As for the future of BLUSH BEAUTY BOUTIQUE, Erica states with confidenice, “I think this is only the beginning.”
I hope you LOVED Erica’s story as much as a I did! Grab a booch and check out her social media presence below. Happy Thursday! xx Erica